I design the structure behind data-rich enterprise products.

I'm a UX architect and designer in Minneapolis. For twenty years I've taken complex, multi-product experiences from early ideation in Figma through flows, prototypes, and the design systems that hold them together. I do my best work on a team, where everyone gets a say in the design.

Discipline
UX Architecture & Product Design
Practice
Krondek, est. 2009
Based in
Minneapolis, MN
Domains
Healthcare · FinServ · Telecom
01

About

I came up through information architecture and front-end engineering, so I read systems the way engineers do and draw them so product and research can actually use them. Day to day that's hands-on work: ideation, wireframes, flows, and high-fidelity Figma prototypes for complex products, with the sitemaps, taxonomies, and component models underneath that decide whether the whole thing feels coherent or just busy.

Twenty years in, I don't use seniority to take over a room. The best UX comes out of a team where everyone has a voice, the engineer and the product manager included, so I lead by framing the problem clearly, sharing work early, and iterating on honest feedback. People tend to say I'm easy to work with, and I treat that as part of the craft rather than a nicety.

Lately that's meant the work I like most: account setup and enrollment that spans multiple products, design-system governance for dense policy and account data, and AI interaction patterns on a B2B analytics platform. I run my own practice, Krondek, and the dense, high-stakes work is what I take on most.

20+ yrs

From front-end engineering to UX architecture and design for data-rich enterprise platforms.

3

Design systems built or governed across complex enterprise platforms.

62s → 24s

Time to a useful answer in an AI tool I designed, more than halved in testing.

02

Selected work

Case study · Personal product

A wall that keeps track of time

I lose track of time, and anything I can't see stops existing. So I designed an always-on wall display that keeps my day in view, interrupts me five minutes before things start, and lets me finish a task with one tap. It went from idea to a tablet on the wall in three days, built with an AI coding agent. Then the real tablet found six problems my laptop never showed me.

Interaction designOn-device testingAI-assisted build
Read the case study
Case study · Claims & service UX

A claims process for grieving families

When someone loses a family member, claiming their life insurance shouldn't be the next ordeal. But it was. Beneficiaries had to track down the policy, then grind through a slow process to verify their identity and the claim, all while grieving. I co-led a 12-week effort to rebuild that experience: outreach that reaches the family first, an intake that asks only what each claim needs, and a status hub that always shows where things stand. We shipped a First Notice of Loss MVP and a three-year vision for the claims org.

Service designJourney mappingFNOL MVP
Read the case study
Case study · Multi-product setup

A front door for the reader

One account-setup experience spanning every product a community newspaper sells, for a site that has no account system today. A consumer-versus-business fork routes to flows that share one component set, with the conditional steps, save-and-resume, verification, and error states most portfolios skip.

Design systemFlow architectureWCAG 2.1 AA
Read the case study
03

Where I've worked

2009–now
Krondek
Principal UX Architect & Product Designer
2025
Allianz Life
UX Architect · secure dashboard IA, AXL 2 design library
2023–24
T-Mobile
UX Architect / Lead · wholesale onboarding platform
2022–23
Surescripts
Senior UX Designer · clinician decision support
2021–22
Prudential Financial
Senior Experience Designer · onboarding & beneficiary
2018–21
Land O'Lakes
UX Architect / Technical Lead · Purina digital
2015–16
Microsoft
Senior UX Developer · Cloud & Enterprise marketing

Domains

HealthcareFinancial servicesTelecomAgricultureEnterprise SaaS

Recent credentials

  • Designing & Building AI Products and ServicesMIT xPRO · 2024
  • Google UX Design Professional CertificateGoogle · 2024
  • Pragmatic Institute PMC I & IIPragmatic Institute · 2023
  • Coursework toward B.A., Graphic DesignMinnesota State University, Moorhead
04

Let's talk structure.

If you've got a complex, multi-product experience to design, an account-setup or enrollment flow, a design system to grow, or AI features people should actually trust, I'd like to hear about it. I'm quick to respond and easy to work with.

Location
Minneapolis, MN
Availability
Contract or full-time
Response
Within a business day